Health is Primary is a communications campaign to advocate for the values of family medicine, demonstrate the benefits of primary care, and engage patients in our health care system. Our aim is to build a primary care system that reflects the values of family medicine, puts patients at the center of their care, and improves the health of all Americans. Family Medicine for America's Health launched the campaign to help strengthen the primary care infrastructure and make America healthier.


You can help improve our health care system by spreading the word about the importance of primary care.

Help strengthen the primary care foundation in America. Use the campaign tools to spread the word among your patients and in your community and social networks.

You are driving the future of health in America. Help strengthen primary care and improve health for all Americans.

Share your stories about how primary care innovation and transformation is helping keep employees and beneficiaries healthy.

Spread the word about primary care innovation in your community and state. Arm your members with resources to champion primary care.

Campaign News

Family Physicians Honor Congressional Primary Care Champions

WASHINGTON, D.C., May 22, 2018 — The American Academy of Family Physicians and the Health is Primary campaign today announced the recipients of the inaugural Congressional Primary Care Champion Awards.

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Stories of Primary Care Innovation

Increasing Physician Pipeline With New Teaching Hospitals, Residency Programs—State of Georgia

Georgia ranks 44th in the United States in active primary care physicians per capita. To address this physician shortage, especially in primary care in rural area, Georgia implemented a statewide medical education expansion initiative.

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