WHO WE ARE:

Health is Primary is a communications campaign to advocate for the values of family medicine, demonstrate the benefits of primary care, and engage patients in our health care system. Our aim is to build a primary care system that reflects the values of family medicine, puts patients at the center of their care, and improves the health of all Americans. Family Medicine for America's Health launched the campaign to help strengthen the primary care infrastructure and make America healthier.

BE A CHAMPION FOR PRIMARY CARE

You can help improve our health care system by spreading the word about the importance of primary care.

Help strengthen the primary care foundation in America. Use the campaign tools to spread the word among your patients and in your community and social networks.

You are driving the future of health in America. Help strengthen primary care and improve health for all Americans.

Share your stories about how primary care innovation and transformation is helping keep employees and beneficiaries healthy.

Spread the word about primary care innovation in your community and state. Arm your members with resources to champion primary care.

Campaign News

FAMILY PHYSICIANS JOIN WITH CVS HEALTH TO IMPROVE COORDINATION
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The Health is Primary campaign today announced a collaboration with CVS Health to increase coordination of care between primary care providers and retail pharmacies and clinics, including CVS/pharmacy and MinuteClinic, the walk-in medical clinic of CVS Health.
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Stories of Primary Care Innovation

A Practice Built Around the Patient—Qliance, Seattle
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At Qliance, a Seattle-based direct primary care practice, patients receive 24/7 access to primary care physicians—in person and by phone or email—for a flat monthly fee comparable to a gym membership.

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Where We'll Be Next:

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Kansas City Convention Center
Kansas City, MO
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Orange County Convention Center
Orlando, FL
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Hilton Orlando Lake Buena Vista
Lake Buena Vista, FL

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