Health is Primary is a communications campaign to advocate for the values of family medicine, demonstrate the benefits of primary care, and engage patients in our health care system. Our aim is to build a primary care system that reflects the values of family medicine, puts patients at the center of their care, and improves the health of all Americans. Family Medicine for America's Health launched the campaign to help strengthen the primary care infrastructure and make America healthier.


You can help improve our health care system by spreading the word about the importance of primary care.

Help strengthen the primary care foundation in America. Use the campaign tools to spread the word among your patients and in your community and social networks.

You are driving the future of health in America. Help strengthen primary care and improve health for all Americans.

Share your stories about how primary care innovation and transformation is helping keep employees and beneficiaries healthy.

Spread the word about primary care innovation in your community and state. Arm your members with resources to champion primary care.

Campaign News

Health Care Leaders Urge Medical Students to Choose and Advocate for Primary

KANSAS CITY, MISSOURI, July 28, 2016 – National health care leaders today used the largest national assembly of medical student and residents to urge future physicians to choose primary care specialties and advocate for primary care if they want to change the health care system and improve the health of all Americans.

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Stories of Primary Care Innovation

A Practice Built Around the Patient—Qliance, Seattle

At Qliance, a Seattle-based direct primary care practice, patients receive 24/7 access to primary care physicians—in person and by phone or email—for a flat monthly fee comparable to a gym membership.

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Where We'll Be Next:

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